Professional journey
My career in revenue operations and analytics spans more than two decades. It began in January 1998 at Unimed Federation Health Insurance Company, where financial auditing and analysis laid the foundation for everything that followed.
Global leadership in technology
As Sr. Global Channel Analytics Manager at Riverbed Technology, I spent three years leading the systems and processes that ensured accurate data capture and analytics for commercial and channel objectives.
Strategy at the core
Before founding PowerUp Business, I was Revenue Operations Analytics Manager at Rimini Street. From executive presentations to forecasting models, I helped drive revenue growth and operational efficiency.
Driving business innovation
Earlier roles at Informatica, Apple, Kaiser Permanente and PMI Mortgage Insurance Co. had me crafting growth strategies and managing contracts on a global scale.
Entrepreneurial spirit
In 2003 I started my own small business, running operations and building a loyal client base from scratch. That hands-on experience shapes how I understand the challenges owners face.
Global perspective, local impact
I've worked across continents, from ExxonMobil in Brazil to business development in Latin America, and I bring that cultural insight and financial expertise to every engagement.
Why PowerUp Business
I built PowerUp Business to go beyond traditional consulting: tailored solutions rooted in data, from a dynamic, client-focused partner. The same thinking led us to build MatData, our analytics software for yoga and boutique fitness studios.